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Channel: Inbound Marketing Glossary: B | IMcyclopedia.com
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Blogroll

Link list on a blog, usually linking to other blogs owned by the same company or friends of that blogger.

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Breadcrumb Navigation

Navigational technique used to help search engines and website users understand the relationship between pages. Example breadcrumb navigation: Home > SEO Tools > SEO for Firefox Whatever page the...

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Buying Cycle

Before making large purchases consumers typically research what brands and products fit their needs and wants. Keyword based search marketing allows you to reach consumers at any point in the buying...

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Broken Link

A hyperlink which is not functioning. A link which does not lead to the desired location. Links may broken for a number of reason, but four of the most common reasons are a website going offline...

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Buying Cycle

Before making large purchases consumers typically research what brands and products fit their needs and wants. Keyword based search marketing allows you to reach consumers at any point in the buying...

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Branded Keywords

Keywords or keyword phrases associated with a brand. Typically branded keywords occur late in the buying cycle, and are some of the highest value and highest converting keywords. Some affiliate...

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Broken Link

A hyperlink which is not functioning. A link which does not lead to the desired location. Links may broken for a number of reason, but four of the most common reasons are a website going offline...

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Glossary: B

Back Link An incoming link from another Web site. Googl […]

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Brand Equity

The set of associations and behavior on the part of a brand's customers, channel members and parent corporation that permits the brand to earn greater volume or greater margins than it could without...

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Brand

The promise of the bundles of attributes that someone b […]

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Brand Platform

Brand Platform The Brand Platform consists of the follo […]

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Brand Identity

The outward expression of the brand, including its name […]

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Brand Loyalty

“You learn that creating customer loyalty is neit […]

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Brand Storytelling

If the circus is coming to town and you paint a sign sa […]

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What is Analytics? | IBM

Analytics – also known as “business analytics” or “data […] The post What is Analytics? | IBM appeared first on IMCyclopedia.com.

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What is Web Analytics?

[vc_row][vc_column][vc_column_text] Analytics – also known as “business analytics” or “data analysis” – refers to the software and methods that organizations use to understand data. Organizations...

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